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Sarah Stephen

Lecturer in Strategy and Business Ethics at the University of Liverpool, United Kingdom. She holds a PhD in Economics, specialising in Management, from the University of Lausanne, Switzerland. Her research focuses on the intersection of society, the environment, and organizations, particularly in relation to environmental responsibility, ESG and responsible investing, climate action, and ethical decision-making.

Calming the rough waves of privacy concerns

The usefulness and surveillance aspects of these apps are tightropes for app-developing organizations. Voluntary use, depersonalization of data and easy opt-out features of these apps might not fully help contain COVID-19, but are essential for the long-term because the absence of these would result in negative reputation and new lawsuits.